PRESS RELEASE

FOR IMMEDIATE RELEASE CONTACT: Amy Greenbaum/JVC 212-9972002/amy@jvclegal.org

BREAKING NEWS -

FEDERAL TRADE COMMISSION EXTENDS ENFORCEMENT DEADLINE FOR

IDENTITY THEFT RED FLAGS RULE

New York City, June 1, 2010 - At the request of several Members of Congress, the Federal Trade Commission is further delaying enforcement of the "Red Flags" Rule through December 31, 2010, while Congress considers legislation that would affect the scope of entities covered by the Rule.

Said Cecilia Gardner, JVC's president, CEO and general counsel, "The Red Flags Rule is the law. The extension of the enforcement date only pertains to when the Federal Trade Commission can issue fines or institute enforcement proceedings. Jewelers should consider putting their Red Flags programs in place now."

Watch JVC's website - www.jvcelegal.org for additional details and visit Cecilia Gardner and Suzan Flamm, JVC's assistant general counsel, at the JVC booth L-13 in Las Vegas for important legal compliance information and updates. Join JVC - JVC members pay low dues and receive thousands of dollars in free legal compliance information and updates.

About Jewelers Vigilance Committee

Jewelers Vigilance Committee, founded in 1917, is a not-for-profit legal trade association fulfilling its mission to maintain the jewelry industry's highest ethical standards. JVC offers dispute mediation and arbitration services for trade and consumers, compliance monitoring and precious metals testing, among many other services. JVC, long considered the industry's guardian of ethics and integrity is a resource for the entire jewelry industry and its customers as well as an industry representative before government agencies, media and adjunct fields. For more information visit: www.jvclegal.org.

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