JVC's New Quick Reference Guide for Manufacturers and
Sellers of Jewelry Made of Silver and Karat Gold
Quick Reference Guide for Manufacturers and Sellers of Jewelry Made of Silver and Karat Gold (.PDF file)
New Guide Underwritten by a Generous Grant from The Richline Group
JVC's Quick Reference Guide for manufacturers and sellers of jewelry made of combinations of gold and silver supplements JVC's" Essential Guide to the U.S. Trade in Advertising Gold and Silver Jewelry."
The new publication provides additional guidance in a quick reference format to address accurate advertising and stamping of jewelry where the gold is either partially covered with karat gold (visually distinguishable), or where the gold fully covers the base (visually indistinguishable).
The new Quick Reference Guide includes:
- examples of advertising
- proper stamping,
- exemptions
- glossary defining and identifying products that comply with this standard.
The high price of gold has been the renaissance factor behind the industry creating new technologies that produce new combinations and alloys of gold, silver and gold and other gold plated products. Adhering to required standards ensures a fair marketplace and increases consumer confidence.
Contents of the new Quick Reference Guide and the original "Essential Guide to the U.S. Trade in Gold and Silver Jewelry" (published in 2008, also underwritten by Richline) include JVC's interpretation of the following governing standards:
- The National Gold and Silver Stamping Act
- The Federal Trade Commission Guides for Jewelry, Precious Metal and Pewter
Voluntary Product Standard (VPS) PS 68-76, represents the marking requirements for articles made of silver in combination with gold and to provide the industry with a basis for common understanding of the characteristics of this product.
JVC developed the Quick Reference Guide in response to the many questions we receive from jewelers specifically on how to mark and market new combinations of sterling silver in various combinations with karat gold.
Manufacturers that produce jewelry products using new technologies and the retailers that sell them, must mark, label and present the products according to the laws that govern our industry. The rising price of gold has caused many manufacturers to create new technologies to produce fine jewelry that is predominately sterling silver but looks and wears like gold.
Jewelry companies that refer to JVC's new Quick Reference Guide and the previously published Essential Guide for help in marketing these products will ensure legal compliance and bolster consumer confidence.
Industry members can contact Jo-Ann Sperano, JVC's paralegal/mediator and precious metals industry expert, with questions at joann@jvclegal.org. Jewelers wishing to order multiple copies of JVC's new Quick Reference Guide and/or the Guide, can contact Jeff Mercado, JVC's membership services director, jeff@jvclegal.org.
Join JVC - JVC members pay low dues and receive thousands of dollars in free legal compliance information and updates.
View JVC’s other Essential Guides:
Click here for “The Essential Guide to the U.S. Trade in Gold and Silvery Jewelry”
Click here for “The Essential Guide to the U.S. Trade in Irradiated Gemstones"tones”
Click here for “The Essential Guide to 'Memo' Transactions”
Click here for “The Essential Guide to Advertising Law”
Click here for JVC’s Essential Guides Series
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